Head of E-Commerce/Digital Marketing

Job Description

**Overview:** Lead the end-to-end e-commerce strategy, owning DTC revenue targets and driving growth. Optimize digital channels, enhance the customer journey, and ensure business goals are met. **Key Responsibilities:** **E-commerce Management:** - Full ownership of DTC revenue and growth targets. - Oversee website operations, including UX optimization, product merchandising, pricing, and inventory. - Develop and execute e-commerce strategies for engagement, revenue, and profitability. **Digital Marketing:** - Collaborate to manage SEO, SEM, email, affiliate marketing, and social media for traffic and acquisition. - Implement CRM strategies to boost retention and repeat purchases. - Drive paid media efforts for customer acquisition and ROI maximization. **Analytics & Reporting:** - Track KPIs (conversion rate, AOV, CLTV) to enhance performance. - Leverage data insights and competitive analysis for strategy development. - Provide regular reports to senior leadership. **Operations & Customer Experience:** - Coordinate fulfillment, delivery, and returns with supply chain teams. - Manage DTC inventory planning to minimize stockouts. - Enhance customer experience through A/B testing, site improvements, and new technologies. **Qualifications:** - Bachelors degree in Business, Marketing, or related fields. - Proven experience in driving e-commerce revenue and customer-centric strategies. - Proficiency in e-commerce platforms (Shopify, Magento) and data-driven decision-making.