Head of Digital Marketing

As the Head of Marketing for a dynamic IT services and digital transformation firm in Pune, India, you will play a crucial role in leading the global marketing strategy to enhance brand presence in enterprise markets across the US and Europe. Your responsibilities will include developing and executing a comprehensive marketing strategy targeting key areas such as IT services, digital transformation, AI/ML, platform engineering, cloud services, and generative AI. You will drive brand positioning, demand generation, and account-based marketing initiatives by leveraging industry strengths like low-code accelerators, AI-driven digital transformation, and platform-led engineering. Collaborating closely with global sales leadership and domain experts, you will craft go-to-market campaigns, launch client-facing initiatives, and showcase thought leadership in the industry. Your role will also involve leading digital marketing efforts, content strategy development, PR activities, and analyst relations to establish credibility in target markets, emphasizing success stories related to reducing development time/costs with low-code platforms and AI solutions. Additionally, you will be responsible for building and nurturing a high-performing marketing team based in Pune, fostering a global mindset and encouraging cross-functional collaboration. The ideal candidate for this position should have over 12 years of experience in marketing leadership roles within IT services, digital consulting, or enterprise platform engineering, particularly focusing on US and European markets. You should possess strong expertise in digital marketing, demand generation, and account-based marketing, with a proven track record of driving engagement for enterprise technology services. Your role will require hands-on experience in managing content, campaigns, and communications to enhance brand awareness and influence in global enterprise sectors. Excellent stakeholder management skills, global collaboration experience, and the ability to translate complex technical strengths into compelling marketing narratives are essential for this role. As a strategic thinker with a focus on execution, you should be capable of blending long-term brand building initiatives with high-impact campaign delivery. This leadership position in Pune, India offers hybrid working flexibility, allowing you to lead global marketing efforts for a client recognized for accelerating enterprise innovation through digital transformation solutions such as low-code platforms, AI engineering, and cloud advancement, ultimately delivering measurable business value to clients across various industries. If you are ready to drive global marketing excellence in a fast-paced, innovation-led IT services environment, we encourage you to apply for this exciting opportunity by sharing your resume at [your email/contact] or reaching out directly. #MarketingDirector #HeadOfMarketing #ITSolutions #DigitalTransformation #ABM #GlobalMarketing #PuneJobs #AIEngineering #PlatformEngineering,