Head - Brand and Media

JOB SUMMARY

We're seekinga future-ready marketingleader who can blend brand strategy, digitalgrowth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.

The DGM Brand,Media & Growth will lead data-led brandbuilding, AI-powered mediaoptimization, and experience-driven communication, ensuring the most loved and progressive retail brand for India's evolving consumers.

This role sits at the intersection of brand storytelling, digital performance, customerintelligence, and new-ageretail media.

KEY RESPONSIBILITIES

• Brand Strategy & Growth Leadership
• Next-Gen Media &Performance Marketing
• Omnichannel & CustomerExperience
• Retail Media &Partner Ecosystem
• Innovation, Sustainability & Thought Leadership
• Lead team &build leaders
• Stake holder management
• Leverage data and consumer insightsto deliver targeted,meaningful, and contextually relevant brand communication
• Build and communicate our differentiated brand story using an integrated media ecosystem combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.
• Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.
• Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.
• Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.

Core Competencies & Skills Required

• Strategic Storytelling & Communication:

  Confident,persuasive communicator who influences through compelling narratives.

• Digital & Data Fluency:

  Strong grasp of digital ecosystems, media metrics, and analytics for data-driven decisions.

• Creative & Innovative Thinking:

  Blends creativitywith data to deliver impactful, insight-led campaigns.

• Customer Centricity:

  Deep understanding of consumer behavior to enhanceengagement and experience.

• Commercial Acumen

  : Links marketing initiatives to topline growth, profitability, & ROI.

• Operational Excellence:

  Highly organized with strong planning and execution discipline.

• Tech & Martech Orientation:

  Skilled in automation, CRM, AI, and collaborative marketing tools.

• Leadership & Team Development:

  Inspires and buildshigh-performing, cross-functional teams.

• Agility & Learning Mindset:

  Adapts quickly to change and continuously exploresnew trends

Desired qualification and experience

• Management graduatein marketing.
• 8 to 10 years retailor similar experience with at least 5-7 years in Brand specific activities.
• Full technical knowledge of retailmarketing operations.
• Analytical skills,familiarity with the latest trends, technologies in new age communication.