GTM Tools Manager

Job Description

" FERM T enables eCommerce brands to transform clicks into conversions with highly-personalized , 1:1 dynamic shopping experiences. Weve raised $30M+ to date and are backed by Bain Capital Ventures, Greylock, QED, and other top angels and commerce investors. Located in SF, Austin, NYC, and Bangalore, were looking to expand our 70+ person team to build the future of eCommerce! After announcing our $17M Series A, FERM T is one of the fastest growing companies at this stage in the US. FERM T is the leading AI-native funnel management platform built for e-commerce marketers. We empower brands to create and manage delightful customer experiences across multiple channels in minutes. Our platform helps businesses transform their digital presence through intelligent, data-driven funnel creation that strengthens customer acquisition and drives measurable results. With FERM T, e-commerce teams can rapidly built, test and iterate on their customer journey while maintaining brand consistency across every touchpoint. About the Role: We re hiring a GTM Tools Manager to own and optimize our Revenue Operations tech stack across our Sales, Marketing, and Customer Success teams. This is a mid-level role based in Bangalore, where you ll play a key role in managing integrations, automations, data integrity, and system enhancements across our GTM platforms. As our GTM Tools Manager, you ll oversee our Salesforce, HubSpot, Apollo.io , Chili Piper, Zapier, Gong, SpotDraft, and other critical tools ensuring seamless workflows, accurate data, and scalable processes that support our business growth. You ll work closely with RevOps, Sales, Marketing, and Customer Success to enhance system functionality, maintain high data hygiene standards, and drive process improvements. This role is perfect for a problem-solver and systems thinker who loves optimizing GTM tools, managing integrations, and scaling tech infrastructure at a fast-growing SaaS company. Responsibilities: Manage optimize our GTM tech stack, including Salesforce, HubSpot, Apollo, Chili Piper, Gong, SpotDraft, and Zapier to support sales, marketing, and customer success workflows. Own integrations and automation between tools, ensuring clean handoffs, seamless data syncs, and efficient workflows. Lead GTM data hygiene initiatives, including duplicate record management, domain matching, and contact/account reconciliation across Salesforce and HubSpot. Manage lifecycle stage attribution tracking, including first/last-touch attribution, campaign influence tracking, and lead-to-opportunity automation in Salesforce. Drive process standardization for campaign tracking, opportunity creation, and customer onboarding. Work with stakeholders across RevOps, Sales, Marketing, and CS to gather requirements, prioritize improvements, and implement scalable solutions. Identify and troubleshoot technical issues within the GTM tech stack, working with vendors and internal teams to resolve problems. Monitor and optimize reporting dashboards to provide clear insights into pipeline health, sales efficiency, and marketing performance. Reduce tech debt improve system documentation, ensuring all GTM tools have clear usage guidelines, process documentation, and best practices. Requirements: 4-5 years of experience in Revenue Operations, SalesOps, MarketingOps, or GTM Systems Management, ideally at a SaaS company. Strong experience with Salesforce (certifications a plus!) and hands-on experience with HubSpot, Apollo, Gong, Chili Piper, Zapier, and other GTM tools. Understanding of GTM data structures, including lead/contact/account management, opportunity pipelines, and campaign tracking. Experience with integrations, automation, and workflow design between GTM platforms. Ability to troubleshoot and resolve CRM and automation issues quickly and effectively. Familiarity with lead lifecycle management, attribution models, and sales/marketing automation best practices. A systems thinker who can diagnose inefficiencies, recommend solutions, and execute changes effectively. Excellent communication and stakeholder management skills, with the ability to collaborate across teams and drive alignment. Bonus: Experience with API-based integrations, SQL, or light scripting for automation. Benefits Competitive salary + equity package Comprehensive health, dental, and vision insurance for