GTM Tools Manager

• Manage optimize our GTM tech stack, including Salesforce, HubSpot, Apollo, Chili Piper, Gong, SpotDraft, and Zapier to support sales, marketing, and customer success workflows.
• Own integrations and automation between tools, ensuring clean handoffs, seamless data syncs, and efficient workflows.
• Lead GTM data hygiene initiatives, including duplicate record management, domain matching, and contact/account reconciliation across Salesforce and HubSpot.
• Manage lifecycle stage attribution tracking, including first/last-touch attribution, campaign influence tracking, and lead-to-opportunity automation in Salesforce.
• Drive process standardization for campaign tracking, opportunity creation, and customer onboarding.
• Work with stakeholders across RevOps, Sales, Marketing, and CS to gather requirements, prioritize improvements, and implement scalable solutions.
• Identify and troubleshoot technical issues within the GTM tech stack, working with vendors and internal teams to resolve problems.
• Monitor and optimize reporting dashboards to provide clear insights into pipeline health, sales efficiency, and marketing performance.
• Reduce tech debt improve system documentation, ensuring all GTM tools have clear usage guidelines, process documentation, and best practices.

• 4-5 years of experience in Revenue Operations, SalesOps, MarketingOps, or GTM Systems Management, ideally at a SaaS company.
• Strong experience with Salesforce (certifications a plus!) and hands-on experience with HubSpot, Apollo, Gong, Chili Piper, Zapier, and other GTM tools.
• Understanding of GTM data structures, including lead/contact/account management, opportunity pipelines, and campaign tracking.
• Experience with integrations, automation, and workflow design between GTM platforms.
• Ability to troubleshoot and resolve CRM and automation issues quickly and effectively.
• Familiarity with lead lifecycle management, attribution models, and sales/marketing automation best practices.
• A systems thinker who can diagnose inefficiencies, recommend solutions, and execute changes effectively.
• Excellent communication and stakeholder management skills, with the ability to collaborate across teams and drive alignment.
• Bonus: Experience with API-based integrations, SQL, or light scripting for automation.

Benefits

• Competitive salary + equity package
• Comprehensive health, dental, and vision insurance for you and all your dependents.
• 401(k) plan with 4% matching
• 4 months of paid parental leave
• Unlimited PTO policy (with minimum 5 days PTO / quarter!)
• WFH stipend
• Monthly wellness stipend