Growth & Performance Lead

Growth & Performance Lead

Reports to

Location

Role Purpose

Drive customer acquisition for WSFx Global Pay’s forex cards and ancillary travel products,

such as e-SIMs, travel insurance, travel credit, and outward remittances, through paid media

campaigns, optimizing acquisition costs and engagement.

Key Responsibilities

Manage paid media campaigns to promote forex cards and ancillary travel products.

Optimize customer acquisition costs across digital channels.

Enhance conversion rates through targeted marketing strategies.

Implement deep-linking solutions for the WSFx app.

Collaborate with Digital Sales Lead to align campaigns with sales goals.

Success Indicators

Strong return on paid media campaigns for forex and travel products.

Cost-effective customer acquisition and engagement.

Improved conversion rates across digital channels.

Successful implementation of deep-linking features.

Compliance with RBI’s LRS marketing restrictions.

Preferred Profile

Experience in performance marketing for forex or travel products in fintech or BFSI.

Proficiency with GA4, Branch, or AppsFlyer.

Knowledge of AD II foreign exchange operations and RBI regulations.

Strong analytical and optimization skills.

Ability to collaborate with sales and product teams.