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Role Overview
Growth Manager - D2C
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith's marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
- Develop annual and quarterly
marketing plans
, aligning with business objectives and revenue goals. - Identify opportunities for
new product launches
, partnerships, and campaigns that impact new customer acquisition and retention.
Performance Marketing & Growth
- Lead
performance marketing strategy
across paid media channels Meta, Google, Influencer campaigns, and affiliates. - Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
- Work to
optimize budgets and maximize ROI
. - Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.
- Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.
- Build the companies retention flywheel with CRM & retention campaigns
- Optimize campaigns to ensure RTO is managed at the target ROAS
- Identify opportunities for
UGC, influencer collaborations, and brand partnerships
to drive engagement.
Website ownership
- Strong CRO skills, to optimize at each step of the customer journey
- Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website
- Deep knowlede of the entire marketing tech stack
- Driving SEO initiatives and building up organic SEO
Cross-Functional Collaboration
- Partner with the
Product team
to align marketing with product roadmaps and feature launches. - Work with
Content teams
to develop campaigns that boost sell-through and D2C performance. - Liaise with external agencies for creative, PR, and influencer outreach.
- Working with the ops team to monitor and optimise RTO and drop-offs post order
Analytics, Reporting & Budgeting
- Own the
marketing budget
, ensuring optimal allocation across channels. - Prepare monthly and quarterly
marketing performance reports
for leadership. - Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.
Team Leadership & Mentorship
- Manage and mentor junior marketers, content team members, and interns.
- Build a culture of
innovation, accountability, and learning
within the marketing function. - Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.
Qualifications & Skills Required
- 37 years of experience in
growth marketing
, preferably in D2C or consumer brands. - Strong understanding of
performance marketing platforms
(Meta Ads, Google Ads). - Exceptional skills in
strategic thinking, creative ideation, data analysis
. - Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.
- Proven ability to manage agencies, vendors, and cross-functional teams.
- Excellent communication and presentation skills.
- Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.
Success Metrics for This Role
Brand Growth:
Increased brand awareness, engagement, and sentiment.Performance KPIs:
Improved ROAS, lower CAC, higher conversion rates.Campaign Impact:
Successful launch of campaigns with measurable results.Team Development:
Well-functioning, motivated marketing team with clear deliverables.
