Growth Marketing Manager- (B2B SaaS)

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time.Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivans Product Innovation Award for Market and Competitive Intelligence Platforms.

Core Mandate

account-based marketing, persona-driven content direction, branding, and marketing operations

Responsibilities

ABM Programs

• Define

  ICP, persona mapping, and account targeting

  with Sales.
• Run

  ABM campaigns

  (email nurtures, SDR alignment, events, social amplification).
• Build

  account-level dashboards

  to track engagement and pipeline movement.
  

Content Strategy & Messaging

• Guide

  persona-based content briefs

  (ads, nurture emails, landing pages, case studies).
• Align messaging with

  industry use cases

  (IT, BFSI, Manufacturing, Healthcare).
• Work with content/SEO team to deliver

  conversion-ready assets

  .
  

Marketing Operations & Analytics

• Manage

  CRM & automation workflows

  (HubSpot).
• Ensure

  lead scoring, routing, and attribution

  accuracy.
• Build

  dashboards

  for CEO/AVP Sales to track pipeline impact.

Branding & Communications

• Ensure

  brand consistency

  across campaigns, Website, events, and social channels.
• Collaborate on

  PR, thought leadership and analyst engagement

  initiatives.
• Partner with design and content teams to evolve

  brand storytelling

  and positioning.
  

Collaborations

• Partner with Performance Lead on campaign execution (ads + landing pages + nurture).
• Enable SDRs with

  account insights & campaign messaging

  .
  

Success Metrics

• ABM Engagement:

  Account level opens, clicks, SDR connects.

• Attribution Accuracy:

  MQL ? SQL conversion and ROI visibility.

• Content Effectiveness:

  CTR, conversion lift, engagement by persona.

• Ops Hygiene:

  CRM health, lead routing accuracy.

• Brand Impact:

  Consistency in messaging, improved brand recall in ICP accounts.
  

What We&aposre Looking For

• 6 to 9 years

  of B2B SaaS marketing experience.
• Proven success in

  ABM program design and execution

  .
• Strong

  content strategy and persona based messaging

  experience.
• Hands on with

  HubSpot

  for CRM/automation.
• Exposure to

  brand building and marketing communications

  .
• Strong collaborator with Sales, SDRs, and Content/SEO teams.
  

Who Should Apply

run ABM campaigns, guided content for ICPs, managed CRM workflows, and contributed to brand building

content writing only

How to Apply:

Send your updated resume to [HIDDEN TEXT]

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.