Growth Manager

Key Responsibilities:

• Lead and manage

  SEM campaigns

  across

  Google Ads, Facebook Ads

  , and other digital marketing platforms to achieve business growth goals.
• Develop and execute

  comprehensive digital marketing strategies

  focused on

  customer acquisition, retention, and revenue growth

  .
• Plan, implement, and optimize

  performance marketing campaigns

  across multiple channels search, social, display, and affiliate.
• Conduct

  keyword research

  , audience segmentation, and

  competitor analysis

  to enhance campaign targeting and performance.
• Analyze performance data to identify trends, insights, and opportunities for optimization.
  
• Run

  A/B testing

  and performance experiments to improve creatives, landing pages, and bidding strategies.
• Collaborate with cross-functional teams — content, design, and tech — to ensure cohesive and impactful campaign execution.
  
• Stay updated with emerging trends, tools, and best practices in

  digital marketing and growth analytics

  .
• Oversee and manage

  organic acquisition programs

  to complement paid marketing efforts.

Required Skills & Qualifications:

• Proven experience in

  SEM

  and

  performance marketing

  (Google Ads, Facebook Ads, and similar platforms).
• Strong analytical skills with proficiency in

  Google Analytics

  ,

  Excel

  , and campaign management tools.
• Understanding of

  conversion tracking

  ,

  attribution modeling

  , and

  ROI optimization

  .
• Ability to manage multiple campaigns, analyze data, and translate insights into actionable strategies.
  
• Excellent communication, collaboration, and project management skills.
  
• Up-to-date knowledge of

  digital marketing trends

  , ad tech, and growth frameworks.

Preferred Qualifications:

• Experience with

  app-based growth

  or

  mobile user acquisition

  campaigns.
• Familiarity with tools such as

  Firebase, Adjust, AppsFlyer, or Branch

  .
• Basic knowledge of SEO and organic growth strategies.
  

Why Join Us:

• Opportunity to shape and scale high-impact growth initiatives.
  
• Dynamic and collaborative work culture.
  
• Exposure to end-to-end digital growth and performance strategy.