Role Summary and Impact
We are currently looking for a Group Head Strategy to join us for one of the biggest global brands.
The Strategy group is focused on moving the discipline forward into a new era of insights and business solutions. You ll find all of the usual Strategy responsibilities like inspiring and applying audience, market and product insights to our clients objectives, creating robust communication strategies and tactics, and working with our internal teams to devise the best integrated strategies for clients. On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to create and apply frameworks, new testing structures, and new innovations for our clients. It s all new, unknown and just waiting for us to figure it out.
Reporting of the role:
This role reports to the Strategy Director for this account.
3 best things about the job:
- You would be working in one of the most ex c iting agencies and with a team of energetic and d iverse individuals
- Scope to work on various target segments and product categories
- Clients who are investing much more in new media channels Digital, Mobile & other emerging media
Measures of success:
In three months:
- You would be expected to have full understanding of our client business association & your role
- Understand the different stakeholders within the agency and start building a relationship with them
- Ability to lead strategic discussions with clients
- Explore and master WPP Open and all the tools therein
In six months:
- Proactively drive the strategic initiatives & response to the client requirements & briefs
- Have a full understanding of what is happening on the client s business & work accordingly
- Ability to start leading long term & short-term strategic planning for the client
In twelve months:
- Be visible as key POC of your team within the agency as well as with clients
- Be the seamless bridge between local clients & regional/global agency team for strategic planning initiatives
- Win awards for strategy in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc
Responsibilities of the role:
- Make & present annual, quarterly strategy presentations for the different client business units in a global work environment. Lead and drive thought & development of various media marketing plans
- Define & own marketing calendars and promotional strategies to meet the organizational objective. Work on the 30-60-90 days & long-term plans
- Define data analytics approach & mindset for the business & activate necessary actions for business growth. Analyse the customer patterns for higher returns. Set goals, interpret metrics, and implement projects that will improve business performance, visibility, and revenue
- Constantly keep track of prospects and bringing marketing insights by analysing competitions marketing, category trends & other macro & micro aspects
Skills and Experience
- 5+ years of experience
- Ability to work under pressure
- Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
- Expertise in tools like TGI, GWI and AOP & scenario planning
- Experience in Media & platforms
- Strong communication & presentation skills
- Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
- Persuasion and negotiation to gain stakeholder buy-in
- Problem-Solving & Critical Thinking
- Comfortable making & presenting annual, quarterly strategy presentations for the different client business units in a global work environment
- With an experience of various responsibilities within the marketing/media ecosystem, should know digital marketing (thorough, Hands-on experience at some point in career) as well as offline marketing
- Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation
- Someone with an experience with premium FMCG / technology / e-com / consulting / data analytics companies will be an added advantage
- An attitude of curiosity and collaboration is a must
