Graphics Designer

1. Create High-CTR Performance Creatives

• Design

  Meta/Google/Amazon ad creatives

  focused on CTR & conversion
• Build multiple variations: hooks, sticker-style elements, bold typography, comparison layouts
• Design for different goals: acquisition, retargeting, awareness, UGC frames, and offer creatives

2. Adobe Suite Expertise

Strong skills in:

• Adobe Photoshop

  (primary)

• Adobe Illustrator

  (icons, vectors, infographics)

• Adobe Lightroom

  (product clean-up & enhancement)

Bonus skills:

• Figma (landing sections, UI/UX tweaks)
• After Effects (motion graphics for animated ads)

3. Fast Execution + High Output

• Ability to create

  8–20 variations daily

  depending on complexity
• Revisions should be fast, clean, and structured
• Work under tight deadlines with consistent quality
• Maintain organized PSD files, layers, component libraries

4. Creative Problem-Solving

• Turn average product shots into

  premium high-quality visuals

• Add shadows, highlights, mockups, compositions, and retouching
• Create premium luxury visuals for Sadhna + bold aesthetic visuals for Smart Gym Science
• Convert founder’s ideas quickly into polished ad creatives

5. Ad Psychology + Marketing Understanding

• Know what attracts clicks (colors, contrasts, fonts, layout)
• Understanding of target audiences (Indian TG)
• Ability to design for scroll-stopping first 1 second
• Translate marketing angles into visual storylines

6. Collaborative Workflow

• Work daily with performance marketing team
• Take structured feedback & produce quick turnaround versions
• Maintain creative logs, asset libraries, and versioning

Skills Required

• Mastery of

  Photoshop & Illustrator

• Strong understanding of

  typography, color theory, layout, contrast

• Ability to create

  bold Indian-first ad styles

• Fast retouching + product enhancement skills
• Experience with D2C ad creatives preferred

Performance Expectations

• 50–100 creatives/week depending on tasks
• First draft delivery within

  6–12 hours

• Revisions within

  2–4 hours

• Maintain 90%+ accuracy to brand style
• Produce creatives that consistently improve

  CTR, CPC, ROAS

Who You Are

• Fast thinker, fast executor
• Has strong visual communication sense
• Obsessed with improving ad performance
• Understands trends in reels/thumbnails/ads
• Can work independently & handle feedback maturely