Graphic Designer

Position Title: Graphic Designer
Department: Marketing / Branding
Reporting To: Marketing Manager / Creative Head
Location: Lower Parel

Objective:

To conceptualize and design engaging, brand-consistent visual content that enhances the identity and marketing efforts of the food brand. The Graphic Designer will support packaging, digital marketing, social media, website visuals, and offline collaterals.

Key Responsibilities:

1. Branding & Visual Identity

• Maintain and evolve the brand’s visual language across all design assets.
• Ensure consistency in tone, color palettes, typography, and image style across all platforms.
• Develop and update brand guidelines as needed.

2. Packaging Design

• Design or update product packaging including bottles, jars, pouches, labels, and boxes.
• Collaborate with product and production teams to ensure print-ready files are accurate and practical.
• Prepare dielines and work closely with printing vendors for final execution.

3. Digital Marketing & Social Media

• Create visually appealing creatives for Instagram, Facebook, Pinterest, and LinkedIn.
• Design banners, sliders, and graphics for the website and e-commerce platforms (Amazon, Flipkart, etc.).
• Develop assets for paid ads, emailers, product launches, influencer collaborations, and seasonal campaigns.

4. Print & Promotional Materials

• Design brochures, flyers, posters, standees, and other print assets for exhibitions, retail, and in-store marketing.
• Support the sales team with visual content for pitch decks and catalogues.

5. Photography & Content Collaboration

• Work with food stylists and photographers to create high-quality product visuals.
• Edit and enhance product photos, lifestyle images, and recipe shots.
• Support short-form video and motion graphics for reels and ads (preferred but optional).

Tools & Software:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
• Canva / Figma (for collaborative and quick edits)
• Basic knowledge of After Effects / Premiere Pro (a plus)
• File management via Google Drive, Dropbox, or equivalent

Skills & Competencies:

• Strong creative thinking and visual storytelling skills
• Deep understanding of color theory, typography, and layout for food-related visuals
• Knowledge of packaging requirements for food safety, labeling, and print production
• Ability to meet tight deadlines and manage multiple projects
• Awareness of trends in the food industry and digital aesthetics

Qualifications:

• Degree/Diploma in Graphic Design, Visual Communication, or related field
• 2+ years of design experience, preferably in FMCG, food, or lifestyle brand
• A strong portfolio showcasing food packaging, digital creatives, and brand work

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person