Graphic Design Specialist

About What The Flex

WHAT THE FLEX is a street-wear fashion brand that exhibits uniqueness and style which is inspired by Hip Hop culture

About the Role

multi-talented creative

Key Responsibilities

• Design seasonal clothing collections from concept to final product, ensuring alignment with brand identity and current fashion trends.
• Develop garment sketches, technical drawings, and mood boards to communicate creative direction.
• Create placement prints, all-over prints, embroidery designs, and graphic elements for apparel.
• Select fabrics, trims, and colour palettes that elevate both garment design and graphic applications.
• Retouch and enhance fashion photography for campaigns, look-books, and e-commerce.
• Collaborate with pattern makers, production teams, and marketing to ensure seamless design execution.
• Maintain a cohesive brand aesthetic across garments, graphics, and promotional visuals.
• Research and stay ahead of fashion, textile, and graphic design trends to inspire fresh ideas.

Required Skills & Qualifications

• Degree/Diploma in Fashion Design, Graphic Design, or related field.
• 2+ years’ experience in apparel/fashion design with strong graphic design skills.
• Proficiency in Adobe Photoshop, Illustrator, and InDesign; CAD knowledge for fashion preferred.
• Strong understanding of garment construction, textiles, color theory, and typography.
• Ability to conceptualize and execute both garment and graphic designs.
• Detail-oriented, organised, and able to meet tight deadlines.