Content Strategy & Creation:Develop and manage a content calendar across social media, website, and email marketing.Create compelling content (visual, written, and video) that aligns with our brand voice and engages our audience.Work closely with designers and photographers to curate high-quality imagery and video content.Manage and optimize blog posts, lookbooks, and product storytelling.Marketing & Branding:Develop marketing campaigns to drive brand awareness, engagement, and conversions.Plan and execute influencer partnerships, collaborations, and sponsorships.Coordinate streetwear events, pop-ups, and brand activations.Oversee paid and organic marketing strategies, including Facebook Ads, Google Ads, and email marketing.Track and analyze campaign performance to optimize future efforts.Public Relations (PR) & Founders Social Media:Build and maintain relationships with media, bloggers, and streetwear publications.Secure brand features in fashion and lifestyle magazines, online media, and podcasts.Craft PR strategies, press releases, and media pitches to boost brand visibility.Manage and grow the founder’s social media presence, aligning it with the brand’s narrative.Develop content and engagement strategies for the founder to connect with industry leaders and the community.Social Media & Community Building:Manage and grow our social media presence (Instagram, TikTok, Twitter, YouTube, etc.).Engage with followers, respond to DMs/comments, and build a loyal community.Identify and collaborate with streetwear influencers, artists, and brand ambassadors.Stay ahead of streetwear trends, meme culture, and viral moments to create reactive content.E-commerce & Growth Marketing:Optimize website content for SEO, CRO, and brand storytelling.Develop strategies for increasing online sales and customer retention.Work with the product and sales teams to align marketing efforts with drops and collections.

Assist in designing graphics for apparel, including T-shirts, hoodies, and accessories.Help develop mood boards, mock-ups, and brand visuals.Collaborate with the creative team to brainstorm fresh design ideas.Stay updated on fashion trends, typography, and streetwear aesthetics.Support in preparing print files and ensuring production-ready designs.Edit and retouch images for product launches and campaigns.

CRM Strategy & ExecutionDevelop and implement a customer retention strategy aligned with brand identity and business goals.Design automated, personalized, and data-driven email, SMS, and loyalty campaigns.Manage and optimize customer journeys from acquisition to retention.Data & SegmentationUse CRM tools (e.g., Klaviyo, HubSpot, Salesforce) to analyze customer data and segment audiences for targeted marketing.Leverage behavioral insights to enhance personalization and engagement.Identify and act on customer trends to reduce churn and increase repeat purchases. Loyalty & Community EngagementDevelop loyalty programs and incentives tailored to streetwear enthusiasts.Implement referral and rewards programs that enhance brand affinity.Collaborate with social media, content, and influencer marketing teams to foster community-driven engagement. Performance Analysis & OptimizationTrack key CRM KPIs (e.g., retention rate, LTV, churn rate, open rates, conversions).Run A/B tests to optimize messaging, timing, and content.Provide regular performance reports and insights to improve customer retention.

Data Collection & AnalysisGather, clean, and analyze data from various sources (Google Analytics, Shopify, CRM, ERP, social media, etc.).Develop dashboards and reports to track key performance indicators (KPIs) across business units. E-commerce & Sales InsightsAnalyze customer journeys, conversion rates, and sales funnel performance.Optimize online merchandising strategies based on data insights.Evaluate the impact of promotions, discounts, and marketing campaigns on revenue and profitability.Inventory & Supply Chain OptimizationProvide demand forecasting insights to optimize inventory levels and reduce stockouts or overstocking.Support the supply chain team with data-driven decision-making on procurement and logistics. Marketing & Customer AnalyticsTrack and measure the effectiveness of digital marketing campaigns (Google Ads, Meta, email, influencer marketing).Segment customers based on buying behavior, demographics, and engagement. Business Performance & StrategyIdentify growth opportunities and areas for improvement through deep dives into data.Present insights and recommendations to leadership for strategic decision-making.Stay updated on industry trends, competitor analysis, and fashion market dynamics.