GPM-MM ( Gynec ) Professional

Key Responsibilities:

Strategic Management:

• Develop and execute strategies across all stages of the product lifecycle.
• Prepare annual brand plans aligned with overall business objectives.
• Translate customer insights into actionable marketing strategies.

Innovation Campaign Execution:

• Lead ideation, planning, and execution of high-impact scientific marketing campaigns (both traditional and digital).
• Provide tactical marketing support to the sales team.

Data-Driven Analysis:

• Analyze market data, competitor intelligence, and consumer behavior insights.
• Use analytics tools and KPIs to measure, refine, and optimize campaign performance.

New Product Launch:

• Conduct need-gap analysis for the current portfolio.
• Lead pre-launch strategic planning, stakeholder alignment, and post-launch performance evaluation.

Cross-Functional Collaboration:

• Build strong relationships with internal and external stakeholders including HCPs, medical teams, sales teams, compliance, supply chain, and marketing agencies.
• Coach, mentor, and motivate the sales team for task excellence.

Performance Monitoring:

• Define and track performance metrics to assess campaign impact and business contribution.

Market Research & Analysis:

• Direct qualitative and quantitative research initiatives to derive customer and market insights.
• Refine brand positioning and promotional strategies based on research outcomes.

Financial Management:

• Manage annual budgeting, expense tracking, and P&L oversight.

Regulatory Compliance:

• Ensure all customer engagement and promotional activities adhere to regulatory guidelines and industry standards.