Google Shopping / Google Ads / Expert / Performance Marketing

Role & responsibilities

As a Google Shopping and Google ads PPC Manager, you will be responsible for managing and optimizing paid search campaigns on both platforms for clients or our organization. Your role will involve developing PPC strategies, implementing campaigns, optimizing performance, and driving targeted traffic to achieve client goals and reporting. You will need to have expertise in both Google Ads and Microsoft Advertising platforms to effectively manage campaigns and maximize ROI.

Preferred candidate profile

• In-depth knowledge of Google shopping & Ads platform, including campaign setup, optimization, and performance tracking and reporting.
• Proficiency in utilizing Google Ads tools, features, and extensions.
• Experience with various campaign types, such as search, display, video, shopping, and remarketing.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience in using Google Analytics or similar tools to analyze campaign performance and optimize strategies.
• Understanding of key PPC metrics, such as CTR, conversion rate, quality score, and ROI.
• Ability to develop strategic PPC plans aligned with client goals and target audience.
• Proficiency in conducting keyword research, competitor analysis, and audience targeting to optimize campaign performance.
• A creative mindset to develop compelling ad copies and landing pages.
• Proficiency in using PPC tools, bid management platforms, and analytics tools.
• Ability to collaborate with cross-functional teams, including designers, developers, and content creators.
• Client-facing experience and the ability to present campaign strategies and results to clients.
• A proactive and results-oriented mindset, constantly seeking opportunities to improve campaign performance and achieve client objectives.
• Ability to manage multiple projects simultaneously and meet deadlines.
• a minimum of 2 to 5 years of experience

Perks and benefits

• Perks and benefits Exposure to the European Market
• Paid Leaves/holidays