Google PPC Expert

Note:

Role & responsibilities

• Plan, implement, and manage

  PPC campaigns across Google Ads

  (Search, Display, Shopping, Video).
• Manage campaign budgets and bidding strategies effectively.
  
• Conduct thorough

  keyword research

  , competitor analysis, and audience segmentation.
• Monitor campaign performance and optimise for maximum

  CTR, conversion rate

  , and

  ROAS

  .
• Create compelling ad copies and A/B test creatives and landing pages.
  
• Implement and troubleshoot

  Google Tag Manager (GTM)

  and

  Google Analytics 4 (GA4)

  tracking.
• Report campaign metrics with actionable insights via Data Studio or internal dashboards.
  
• Improve

  Google indexing

  ,

  ad relevance

  , and

  Quality Scores

  .
• Collaborate with SEO, content, and design teams to maintain cross-channel synergy.

Preferred candidate profile

PPC marketing professional

Education & Certifications

• Bachelors/Master's degree in

  Marketing

  ,

  Business

  ,

  Information Technology

  , or related fields.
• Preferred: Certifications in:
  

• Google Ads (Search, Display, Video, Shopping)

• Google Analytics 4 (GA4)

• Google Digital Unlocked / Skillshop

• Meta Ads / HubSpot (a plus but not mandatory)
  

Experience

• 46 years

  of hands-on experience managing

  Google Ads campaigns

  (Search, Display, Shopping, and Video).
• Proven track record of managing

  ad spends of 5L+ per month

  with measurable ROI.
• Demonstrated experience with

  performance marketing

  ,

  lead generation

  , and

  eCommerce

  (if applicable).
• Exposure to

  multi-channel attribution

  ,

  conversion funnel optimization

  , and

  marketing automation

  tools is a plus.

Mindset & Attributes

• Growth-oriented

  : Always curious, always learningactively stays updated on Google Ads and digital trends.

• Analytical & detail-driven

  : Excels at interpreting data and turning insights into action.

• Self-starter

  : Can work independently while collaborating effectively across teams.

• Results-focused

  : Obsessed with metrics like CTR, CPA, ROAS, and Quality Score.

• Ethical marketer

  : Adheres to best practices, user-centric thinking, and brand voice consistency.

Other Preferences

• Previous experience in

  B2B SaaS

  ,

  IT services

  , or

  digital consulting

  domains is desirable.
• Comfortable working in a

  structured but agile work culture

  .
• Based in or willing to relocate to

  Bangalore

  .