Google AdWords Specialist

About the Role

We are looking for a highly skilled Google AdWords Manager with proven experience in Lead Generation. The ideal candidate should be strong in CPL optimisation, campaign scaling, and generating high-quality leads.

Key Responsibilities

1. Lead Generation & Campaign Management

• Plan, execute, and optimise Google Search, Display, YouTube, and Performance Max campaigns focused on high-intent lead generation for education vertical.
• Manage large-scale monthly budgets and ensure efficient CPL performance.
• Create, test, and optimize ad copies, keywords, landing pages, and audience segments.

2. CPL Reduction & ROI Optimization

• Continuously work on CPL optimization across campaigns.
• Implement A/B testing, device/geo/time optimization, and keyword-level optimization.
• Monitor leads quality and improve conversion metrics in collaboration with counseling teams.

3. Strategy, Ideas & Scalability

• Identify new campaign opportunities and explore innovative ideas for scaling lead flow.
• Expand campaigns using Lookalike/Custom audiences, in-market segments, and advanced bidding strategies.
• Keep track of competitor activities, and implement best practices to stay ahead.

4. Technical & Analytical Skills

• Strong experience with Google Ads, Google Analytics (GA4), Tag Manager, Conversion Tracking & Enhanced Conversions.
• Build weekly and monthly performance reports with clear insights and recommendations.
• Troubleshoot issues related to tracking, leads, landing pages, and ad approvals.

Required Skills & Experience

Mandatory: Minimum 2 years of experience in Lead Generation.

• In-depth understanding of Google Ads, keyword planning, bidding strategies, and conversion optimization.
• Strong analytical mindset with data-driven decision-making.
• Ability to handle high budgets and deliver consistent results.
• Experience with landing page A/B testing and CRO.
• Updated knowledge of Google policies to avoid suspensions.