Google Ads Specialist

As a Google Ads Specialist, your role will involve managing end-to-end Google Ads campaigns across various channels such as Search, Display, Shopping, Video & App. You will be responsible for developing and executing PPC strategies with a focus on bidding, ROI optimization, and budget management. Conducting keyword research, competitor analysis, and audience targeting will be crucial for the success of the campaigns. Using tools like Google Analytics & conversion tracking, you will track and analyze campaign performance. Running A/B tests on ads, landing pages, and bidding strategies will be essential to improve results. It is important to stay updated with the latest Google Ads trends, updates, and policies. Collaboration with SEO & Social Media teams for integrated digital campaigns is necessary. Additionally, preparing detailed reports and insights for performance improvement will be part of your responsibilities. Key Responsibilities: - Manage end-to-end Google Ads campaigns on various channels. - Develop and execute PPC strategies focusing on bidding, ROI optimization, and budget management. - Conduct keyword research, competitor analysis, and audience targeting. - Track and analyze performance using Google Analytics & conversion tracking. - Run A/B tests on ads, landing pages, and bidding strategies. - Stay updated with the latest Google Ads trends, updates, and policies. - Collaborate closely with SEO & Social Media teams for integrated digital campaigns. - Prepare detailed reports and insights for performance improvement. Qualifications Required: - 12 years of hands-on Google Ads campaign management experience. - Strong analytical, reporting, and communication skills. - Google Ads Certification preferred. If you are interested in this position, please share your resume on hr@triconn.in. Please Note: The job is full-time and requires in-person work.,