Google Ads Specialist

As a Google Ads Specialist at Senselearner Technology, you will play a crucial role in driving performance marketing campaigns to increase student enrollments and optimize ROI across digital platforms. Senselearner Technology is a rapidly growing IT training and upskilling platform that offers industry-aligned courses in cybersecurity, cloud computing, DevOps, Salesforce, and more. Your responsibilities will include planning, launching, and managing high-performing Google Ads campaigns across various platforms such as Search, Display, YouTube, and Remarketing. Conducting keyword research, audience targeting, and competitor analysis will be essential to ensure the success of these campaigns. You will collaborate with the design team to create compelling ad copies and manage daily budgets, bids, and overall account strategy for maximum ROI. Setting up and managing conversion tracking, lead forms, and landing pages will be part of your daily tasks, along with performing regular A/B testing of ads and landing pages. Monitoring, analyzing, and reporting campaign performance using tools like Google Analytics, Ads dashboard, and Tag Manager will be critical to track the success of your campaigns. You will also be expected to recommend new strategies based on industry trends and internal analytics while staying updated with the latest Google Ads features, policies, and trends. To be successful in this role, you should have proven experience in managing Google Ads campaigns, preferably with Google Ads Certification. A strong understanding of PPC strategy, bidding models, and analytics is required, along with experience using tools like Google Analytics, Google Tag Manager, and UTM tracking. Excellent written and communication skills are essential, and knowledge of IT training or ed-tech marketing is preferred but not mandatory. If you are passionate about digital marketing and have a proven track record of driving successful Google Ads campaigns, we encourage you to apply for this exciting opportunity at Senselearner Technology. Join us in revolutionizing IT training and upskilling through innovative performance marketing strategies.,