Google Ads Specialist (Search / Performance)

About BELX Web

realtors, construction, home services, professional services

The role

Google Ads Specialist

What you’ll do

• Own the account lifecycle

  : audit → strategy → build → optimize → scale
• Build and manage

  Search, PMax, Display/YouTube

  , and

  Shopping

  (when applicable)
• Architect conversion measurement (GA4 +

  GTM

  , native Google Ads conversions,

  phone call tracking

  )
• Perform

  keyword research

  (EN/FR), structure campaigns/ad groups, and write high-converting ad copy
• Implement

  assets/extensions

  (call, location, sitelinks, structured snippets), plus

  local targeting

  for service areas
• Optimize to hard KPIs:

  CPL, CVR, Calls, Qualified Leads, ROAS, Impression Share, Quality Score, CTR

• Run rapid-fire

  A/B tests

  on ads,

  landing pages

  (CRO inputs), and bidding strategies (Max Conv., tCPA, tROAS)
• Build clear, actionable reports in

  Looker Studio

  ; present insights & next steps to clients
• Collaborate with our

  web/SEO/creative

  teams on messaging, pages, and tracking
• Keep a sharp eye on

  search terms, negatives

  , budgets, pacing, and

  Auction Insights

  (competitor moves)

What you’ll bring

• 2–4+ years running

  Google Ads

  for SMB lead-gen and/or e-commerce
• Proven wins lowering

  CPL

  and increasing

  qualified calls/leads

• Strong command of

  GA4, GTM, Looker Studio

  , and conversion architecture (form submits,

  tel:

  clicks, offline import a plus)
• Expert in

  keyword strategy, match types, negatives

  , and account structure best practices
• Comfortable with

  PMax

  ,

  brand vs. non-brand

  separation, and budget allocation across campaigns

KPIs you’ll own

• Cost per Lead (CPL)

  and

  qualified call volume

• Conversion Rate (CVR)

  and

  Impression Share

  (Top / Abs. Top)

• ROAS

  for e-commerce accounts

• Time-to-first-result

  on new builds (e.g., 14–21 days)