BELX Web Agency

About BELX Web BELX Web is a growth studio based in Brossard, Quebec. We help SMBs—especially realtors, construction, home services, professional services —win online with conversion-focused websites, paid media, SEO, and automation/CRM . The role We’re hiring a Google Ads Specialist to own strategy and hands-on execution across Search, Performance Max, and YouTube for lead-gen and e-commerce accounts. You’ll run full-funnel campaigns, improve conversion rates, and report clear business outcomes (calls, forms, qualified leads, revenue). What you’ll do Own the account lifecycle : audit → strategy → build → optimize → scale Build and manage Search, PMax, Display/YouTube , and Shopping (when applicable) Architect conversion measurement (GA4 + GTM , native Google Ads conversions, phone call tracking ) Perform keyword research (EN/FR), structure campaigns/ad groups, and write high-converting ad copy Implement assets/extensions (call, location, sitelinks, structured snippets), plus local targeting for service areas Optimize to hard KPIs: CPL, CVR, Calls, Qualified Leads, ROAS, Impression Share, Quality Score, CTR Run rapid-fire A/B tests on ads, landing pages (CRO inputs), and bidding strategies (Max Conv., tCPA, tROAS) Build clear, actionable reports in Looker Studio ; present insights & next steps to clients Collaborate with our web/SEO/creative teams on messaging, pages, and tracking Keep a sharp eye on search terms, negatives , budgets, pacing, and Auction Insights (competitor moves) What you’ll bring 2–4+ years running Google Ads for SMB lead-gen and/or e-commerce Proven wins lowering CPL and increasing qualified calls/leads Strong command of GA4, GTM, Looker Studio , and conversion architecture (form submits, tel: clicks, offline import a plus) Expert in keyword strategy, match types, negatives , and account structure best practices Comfortable with PMax , brand vs. non-brand separation, and budget allocation across campaigns KPIs you’ll own Cost per Lead (CPL) and qualified call volume Conversion Rate (CVR) and Impression Share (Top / Abs. Top) ROAS for e-commerce accounts Time-to-first-result on new builds (e.g., 14–21 days)