Google Ads Specialist

About the Role:

We are looking for a Google Ads Expert to join our marketing team in Vadodara. The ideal candidate will have hands-on experience managing and optimizing paid campaigns across Google platforms. Experience with Meta (Facebook/Instagram) Ads will be an added advantage.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, and Shopping).
• Conduct keyword research, ad copy creation, and A/B testing to improve ad performance.
• Optimize campaigns to achieve maximum ROI and conversion goals.
• Monitor daily performance metrics and prepare regular campaign reports.
• Manage budgets and bid strategies to ensure efficient ad spending.
• Stay updated with the latest Google Ads trends, tools, and algorithm updates.
• Collaborate with the marketing and design teams for effective landing pages and ad creatives.
• (Optional) Run and optimize Meta (Facebook/Instagram) Ads campaigns.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience managing Google Ads campaigns.
• Certification in Google Ads is preferred.
• Experience with Meta Ads (Facebook/Instagram) will be a plus.
• Strong analytical skills with knowledge of Google Analytics and conversion tracking.
• Excellent communication and reporting skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Job Type: Full-time

Pay: ₹12,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment

Ability to commute/relocate:

• Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma (Preferred)

Experience:

• Keyword research: 2 years (Preferred)
• Google Analytics: 2 years (Preferred)

Work Location: In person