Job
Description
We are looking for an experienced and performance-driven Google Ads Specialist to join our team. The ideal candidate should have hands-on expertise in running and managing Google Ads campaigns across all major formats - including Search, Display, and Performance Max (PMax). You should have a strong analytical mindset, conversion-oriented thinking, and a proven track record of managing high-performing campaigns across various industries or product categories. Job Description: Experience in Campaign Strategy & Execution Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube Ads. Define campaign goals, targeting strategy, and keyword bidding frameworks. Ensure campaigns are aligned with brand goals, budgets, and timelines. Experience with Conversion Optimization & Tracking. Set up and manage conversion tracking via Google Tag Manager and GA4. Continuously optimize campaigns to improve CTR, CVR, ROAS, and reduce CPA. Collaborate with designers and content teams for optimized ad creatives and landing pages. Experience with Performance Monitoring & Reporting. Track campaign performance daily, analyze trends, and provide actionable insights. Prepare weekly/monthly performance reports using Google Ads Dashboard, Data Studio, and GA4. Conduct regular audits to identify optimization opportunities and eliminate underperforming segments. Experience with A/B Testing & Experimentation. Run A/B tests on ad copies, creatives, audience targeting, landing pages, and bidding strategies. Implement learnings to enhance ad effectiveness and lead quality. Experience with Budget & ROI Management Efficiently allocate and manage ad spend across campaigns for maximum returns. Recommend budget shifts based on real-time performance. Experience with Market & Competitor Research Stay updated with industry trends, Google Ads product updates, and competitor strategies. Share market insights to influence campaign strategy and experimentation. Technical Competency: Proven success in delivering high-ROI campaigns for lead generation and ecommerce. Proficient in using Google Ads, GA4, Google Tag Manager, Data Studio, Looker Studio, Keyword Planner. Strong analytical and problem-solving skills with command over campaign data. Experience with A/B testing frameworks and campaign experiments. Excellent communication skills and ability to collaborate with cross-functional teams. Google Ads Certification (preferred but not mandatory). Experience with LinkedIn Ads & Google Ads.
