Google Ads Expert

Roles and Responsibilities:

• Plan and optimize paid shopping/search/display campaigns for the business.
• Research and create target keywords for campaigns.
• Write relevant ad copies, ensuring effective campaign and keyword structure.
• Analyze and build audience lists for various remarketing campaigns, including search and display.
• Manage and optimize campaigns using a combination of bid and budget management, structural, keywords, and ad text optimization.
• Optimize and A/B test different types of campaigns and other elements like audience, ad copies and creatives, landing pages.
• Contribute to and execute strategic growth plans for the business.
• Provide analysis and manage activities to improve campaign performance.
• Responsible for monitoring, tracking, and producing accurate and timely reports on campaigns.
• Manage on-page, off-site, and technical optimization required for PPC optimization strategy.

Skills:

• Constantly reviewing success and looking for improvements to campaigns.
• Great problem-solving skills, capable of overcoming obstacles and finding solutions.
• Energetic, self-starting individual with an ambitious mindset.
• Ready to handle the fast-paced, ever-changing nature of an eCommerce business.
• Takes responsibility and initiative for actions, projects, and people.

Qualifications and Experience:

• Education:

  Bachelor's degree.

• Experience:

  Minimum 3 years of experience actively managing Google Ads accounts.

• Specialization:

• Strong experience in Google Shopping and Merchant Center.
• Ideally holding a Google AdWords Certification.
• Ecommerce exposure is a must.
• Strong Excel skills.
• Strong knowledge of Google Analytics.