Global Campaigns Marketing Professional

8 - 12 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Global Campaigns Marketing Professional at Revvity, your role is crucial in advancing Revvity's product & solutions leadership by designing and executing effective campaigns in Reproductive Health and Immunodiagnostics. Your responsibilities include: - Interlocking with upstream marketing teams to ensure alignment of strategy and priorities, adjusting to changing market conditions and emerging opportunities - Working with Upstream and Regional Marketing teams to deploy digital campaigns - Collaborating with Regional Marketing teams to incorporate sales feedback regarding target personas, content quality, and channel selection - Leading global campaign deployment for inbound and outbound marketing to increase product awareness and foster scientific education - Creating evergreen campaigns to enhance customer engagement with products, services, and eCommerce - Developing remarketing plans to reach key customers with personalized content through ABM - Ensuring MAPSS approval for any new and/or updated content You will also champion the development and execution of thought leadership initiatives in reproductive health and immunodiagnostics, evaluate and select 3rd party media plans, and work with upstream marketing to launch global SEM/email campaigns. Additionally, you will monitor campaign performance, sales pipeline, and revenue generation metrics, and communicate engagement and impact metrics through monthly operational mechanisms. Qualifications required for this role include: - BSc degree in marketing and/or Biosciences or Healthcare field - 8+ years of marketing experience with global campaign management and deployment - Strong relationship building skills, with the ability to influence remote groups across global geographies - Knowledge of Marketing CRM, ABM, SFDC, Power BI, and project management platforms - Fluency in English for business communication Preferred qualifications include an MBA or advanced degree in marketing and/or the Biosciences field, a proven track record in communications and marketing, team player and leadership skills, cross-functional team experience, innovative mindset, and a commitment to diversity, equity, and inclusion. This position is remote-based with occasional domestic and international travel required (less than 5%).,

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