GEO Specialist / Generative Engine Optimization Specialist

Job Title- GEO Specialist / Generative Engine Optimization Specialist

Job Summary

Responsible for optimizing the visibility and ranking of company content on AI search engines (e.g., ChatGPT, Google SGE, Perplexity, Bing Copilot). This role combines SEO, content marketing, and AI tools to create authoritative, AI-friendly content that improves organic traffic and brand exposure.

Key Responsibilities

Research and monitor ranking mechanisms of AI search engines (SGE, ChatGPT, Perplexity, etc.).

Develop GEO strategies to increase content visibility in AI-generated answers and summaries.

Integrate traditional SEO with AI-driven optimization for keyword and semantic relevance.

Build authoritative content clusters to maximize AI extraction and citation opportunities.

Leverage AI tools (NLP analysis, generative AI, knowledge graphs) for content creation and optimization.

Collaborate with content, social, and growth teams to align multi-channel promotion.

Track GEO performance, analyze data, and continuously optimize strategies.

Qualifications

3+ years of experience in SEO, content marketing, or growth.

Familiarity with AI search engines (ChatGPT, Google SGE, Perplexity, Bing Copilot).

Strong understanding of semantic search, knowledge graphs, and NLP.

Experience with SEO/content tools (SurferSEO, MarketMuse, SEMRush, Ahrefs).

Strong analytical skills with the ability to track and optimize GEO performance.

Excellent communication and cross-team collaboration skills.

Nice-to-Haves

Proven experience in GEO or AEO (Answer Engine Optimization).

Experience in multilingual SEO or international markets.

Knowledge of schema markup, structured data, and AI-friendly site architecture.

Hands-on experience with AI-powered content automation and optimization.

"Interested candidates can share their resumes at: Richa@a2k.fun"