Job
Description
Generative SEO Specialist at Practical DevSecOps | Jobs at Practical DevSecOps 6-8 Lakhs per Annum Job Description Job Title: Generative SEO Specialist Experience:3-5 Years The Role: We are hiring a creative, analytical, and resourceful marketing strategist to pioneer our presence on the new frontier of search. In this role, you will be responsible for developing and executing a sophisticated strategy that bridges best-in-class SEO with the emerging world of AI-driven platforms like ChatGPT, Google Gemini, and Perplexity. This is a pivotal role for a quick thinker with 3-4+ years of experience who is passionate about reverse-engineering how Large Language Models (LLMs) discover, interpret, and recommend content. You will not just chase rankings; you will architect our brands authority and visibility for a future where search is conversational. Your goal is to ensure our brand wins the high-intent moments, becoming a cited and trusted source in AI-generated answers, directly impacting business growth and revenue. Key Responsibilities: 1. Visibility in LLMs & AI Search Engines (AEO/LLM-O) Develop and execute innovative strategies to gain and scale our visibility within AI-powered search and answer engines. Systematically reverse-engineer how LLMs surface sources, then identify and implement actionable tactics to influence our inclusion and prominence. Define the framework for LLM visibility tracking, establishing new KPIs, OKRs, and reporting dashboards to measure performance, influence, and ROI where no standard playbook exists. 2. Analytical & Semantic Content Strategy (SEO/SXO) Develop data-driven hypotheses on what LLMs prioritize and architect a semantic content strategy that aligns our website structure, content clusters, and internal linking with AI logic. Lead the creation of rich, engaging content assets including interactive tools, lead magnets, videos, and white papers that boost user engagement and establish our relevance with AI. Implement and manage a sophisticated structured data and schema markup strategy (FAQPage, Article, Event, etc.) to ensure our content is easily interpreted and featured by AI models. 3. Cross-Functional Collaboration & Influence Partner closely with product and engineering teams to define technical requirements for surfacing the data and signals consumed by LLMs. Collaborate with social media and brand teams to understand and leverage how social signals, brand authority, and user-generated content may influence AI rankings. Work with content and design teams to ideate and launch high-value assets that make our brand indispensable to both users and AI tools. 4. Performance, Geo-Targeting & Core SEO Own and report on LLM-specific performance KPIs, ensuring they align with core SEO metrics and broader business objectives, especially lead generation and revenue impact. Implement and optimize Geo-Targeting (GEO) strategies to capture location-based conversational prompts within AI tools. Support broader SEO initiatives, including page optimization, CTR improvements, and behavioral metric analysis to maintain a strong foundational search presence. What You Need to Succeed: Experience: 4+ years of hands-on SEO experience, with demonstrable exposure to content marketing, growth experimentation, or AI-driven projects. AI & LLM Curiosity: A deep and tangible fascination with how LLMs and AI search tools function. You are constantly experimenting and learning how to reverse-engineer these opaque systems. Sharp Analytical Skills: The ability to think critically, design KPIs and tracking systems for emerging platforms, and translate data into actionable insights. Creative & Resourceful Mindset: You are a smart, quick-thinking problem-solver who can ideate novel content formats and strategies that appeal to both human users and AI alike. Business Savvy: You have a user-centric and commercially-minded approach, thinking in terms of customer experience, value, and revenue, not just abstract rankings. Excellent Collaborator: Clear and concise communication skills with a proven track record of working effectively across technical, creative, and strategic teams. Bonus Experience: Hands-on experience with advanced structured data, programmatic content creation, or video content strategy is a significant plus.
