General Manager sales -GT

Position Title:

Industry:

Role Overview:

General Trade (GT)

Key Responsibilities:

• Develop and implement

  PAN India sales strategy

  aligned with business goals.
• Lead and manage

  regional/zonal sales teams

  to ensure achievement of monthly and annual sales targets.
• Drive

  General Trade (GT) sales operations

  , distributor/channel partner network expansion and performance.
• Manage

  primary and secondary sales

  , route-to-market planning and trade promotion execution.
• Ensure strong market penetration, coverage, and

  numeric & weighted distribution growth

  .
• Build and strengthen relationships with

  distributors, super stockists, and key trade partners

  .
• Monitor competitor activities and market trends and provide strategic inputs to management.
  
• Plan and monitor

  sales budgets, trade schemes, credit control, and ROI of channel partners

  .
• Lead

  sales forecasting, demand planning

  , and coordination with supply chain for product availability.
• Conduct periodic

  performance reviews

  of regional teams and ensure capability building.
• Lead

  new product launch execution

  and ensure market activation at ground level.
• Travel extensively across markets to monitor field operations and trade dynamics.
  

Candidate Profile & Requirements:

• Experience:

  Minimum

  15–20 years

  in FMCG sales with at least

  3–5 years at GM/Head Sales level handling PAN India

  .

• Must have strong General Trade (GT) experience

  – Modern Trade exposure will be an added advantage.
• Proven experience in handling

  PAN India distributor networks and large field sales force

  .
• Strong

  team leadership and people management skills

  .

• Language Requirement:

  Hindi speaking is

  mandatory

  . Knowledge of other regional languages is an advantage.
• Strong analytical skills, negotiation ability, and strategic mindset.
  
• Should be ready for

  extensive travel across India

  .
• MBA or equivalent qualification preferred.
  

Key Competencies:

• Strategic Sales Leadership
  
• Channel & Distribution Management
  
• General Trade Excellence
  
• Target & Performance Orientation
  
• Team Building & Mentoring
  
• Market Intelligence & Competitive Strategy
  
• Strong Communication & Hindi Fluency

CTC; Maximum gross up to 40 LPA

If your experience suits our JD,Pl share your updated resume to admin@banyantalenthr.com