Front End Developer

We are looking for a technically proficient contractor to collaborate on our AB Tasty customer experience optimization platform in order to bolster and expedite our testing, experimentation, optimization, and personalization endeavors on our marketing website. This position involves marrying front-end development expertise with a profound comprehension of experimentation strategy to propel meaningful digital experiences. As the designated AB Tasty power user, you will fully exploit the platform's capabilities to facilitate agile prototyping, dynamic component development, and intricate A/B testing. Your responsibilities will encompass constructing and conceptualizing modular components, formulating test variations, and disseminating personalized experiences throughout the customer journey. Through close cooperation with web designers, creative teams, and marketers, you will contribute to crafting high-performing, data-driven user experiences that align with our growth objectives. Your adept technical skills and strategic acumen will be pivotal in cultivating a dynamic, experimentation-driven culture within the organization. This role serves as the convergence point of technology, experimentation, and user experience. **Responsibilities:** **Platform Expertise:** - Design and uphold scalable components utilizing AB Tasty's visual and code-based editors. - Keep abreast of new platform features and translate them into actionable scenarios. **Component & Experiment Development:** - Script custom JavaScript/CSS/HTML for tests and personalized experiences. - Develop reusable code templates and AB Tasty widgets for expansive experimentation. - Execute and oversee advanced test logic, encompassing conditional flows and server-side integrations. **Tagging, Tracking & QA:** - Ensure robust tagging through collaborative efforts with analytics teams. - Establish QA procedures for pre-deployment test validation. - Deploy and manage feature flags to bolster agile experimentation and controlled rollouts. **Experimentation Strategy:** - Contribute to test ideation and prioritization in alignment with business objectives. - Translate hypotheses into technically viable test implementations. - Monitor and scrutinize test performance meticulously, furnishing reports and insights with statistical rigor. **Cross-functional Collaboration:** - Collaborate with Design UX, Web analytics, and web creative teams to facilitate experimentation across the customer journey. **Qualifications:** - Minimum 5 years of front-end development experience (JavaScript, HTML, CSS) in a commercial setting. - Profound familiarity with customer experience optimization tools like AB Tasty, Optimizely, VWO. - Experience in crafting and deploying custom components utilizing JavaScript frameworks or native scripting within testing platforms. - Proficiency in DOM manipulation, client-side performance, and browser debugging. - Exposure to Content Management Systems, particularly headless CMS such as Contentful. - Familiarity with API integrations and client/server-side web data tracking (e.g., Google Analytics). - Knowledge of version control systems (e.g., Git) and CI/CD practices. **Preferred Qualifications:** - Understanding of CRO (Conversion Rate Optimization) principles, statistics, and sample sizing. - Familiarity with personalization use cases and customer data layers. - Experience in implementing experiments in e-commerce or SaaS environments. If this opportunity resonates with you, kindly reach out to me at rajeshwari.vh@careerxperts.com for further insights.,