Field Sales Manager

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About the Role

We are seeking a highly motivated Field Sales Manager to drive driver acquisition and asset leasing growth for our EV financing & leasing business. This role requires strong field execution, people management, and relationship-building skills to ensure steady onboarding of drivers under Driver-cum-Owner model with retention metrics.

Key Responsibilities

1. Sales & Driver Acquisition

• Achieve monthly driver onboarding targets (ETS, ride-hailing, airport transfer, corporate fleet drivers).
• Identify and convert driver leads through BTL activities (field campaigns, community outreach, partner tie-ups, transport hubs, associations).
• Manage the end-to-end sales funnel: lead generation-driver qualification-documentation-security deposit collection-onboarding.
• Educate prospective drivers on earning potential, security deposit terms, and ownership benefits.
• Maintain a healthy mix of drivers in the funnel for Lease-to-Own model.

2. Team & Field Management

• Build, train, and lead a team of Field Sales Executives (FSEs).
• Train, lead and optimize a team of Telecaller (inside sales)
• Allocate territories, set weekly targets, and ensure consistent lead flow.
• Monitor daily ground activity through reporting dashboards and field visits.
• Motivate the team through performance reviews, incentives, and recognition.

3. Stakeholder Engagement

• Develop partnerships with driver communities, unions, and fleet operators.
• Liaise with ride-hailing platforms (Ola, Uber, Rapido) and ETS companies for driver acquisition synergies.
• Coordinate with central credit & operations team for smooth loan/leasing approvals and vehicle delivery.

4. Reporting & Analytics

• Track funnel metrics: leads, conversions, security deposits, onboarding.
• Provide weekly MIS on sales performance, city-specific insights, and challenges.
• Analyze driver churn reasons and implement retention measures.

Requirements

• Graduate in Business/Commerce/Marketing (MBA preferred).
• 4-8 years of experience in field sales / driver acquisition / asset financing / mobility / NBFC sales.
• Proven track record of managing sales teams and achieving field targets.
• Strong communication, negotiation, and relationship-building skills.
• Familiarity with local geographies and driver communities.
• Willingness to travel extensively within the city.

Key Performance Indicators (KPIs)

• Monthly driver onboarding numbers.
• Conversion ratio (leads onboarded drivers).
• Security deposit collections.
• Team productivity (per FSE driver acquisition).
• Driver retention in the first 90 days.