Field Marketing Representative

The Field Marketing Executive (FME) position at ASF involves engaging with schools to conduct demand generation activities and promote a specialized Premium School Module for schools affiliated with IB, IGCSE, and ICSE boards. As an FME, you will target and connect with schools within the assigned city and territory, focusing on establishing strong relationships with key stakeholders such as principals, coordinators, and activity heads. Key responsibilities include driving consumption of ASF brands through demand generation activities like contests and workshops in the premium school segment. You will also work on integrating craft activities into subjects like science and environmental studies, introducing Fevicreate Idea Labs, and ensuring active student participation. The role involves gathering insights, testing new products, and collecting feedback to improve offerings. Additionally, you will conduct product demonstrations for teachers and principals during school visits to encourage trial usage. Collaborating with the sales team, you will aim to convert market development activations into sales by driving offtakes and tertiary consumption at adopted outlets for ASF products. To qualify for this role, candidates should be graduates with a preference for backgrounds in Education, Fine Arts, or Marketing. A minimum of 2 years of experience in Business Development, particularly in school engagement, is required. Strong communication, presentation, relationship-building, and organizational skills are essential, along with a creative mindset and sales orientation. Fluency in English is mandatory, while proficiency in local languages is a plus. If you are passionate about driving engagement with schools, fostering creativity, and promoting educational outreach, we invite you to apply for the Field Marketing Executive position by sending your CV to saima.sayed@pidilite.com.,