Job
Description
A Field Marketing Manager develops and executes regional marketing strategies to drive lead generation, brand awareness, and sales growth in specific territories. They work closely with sales and other marketing teams to create tailored campaigns, manage budgets, and analyze performance, often focusing on events, promotions, and building relationships with customers and partners. Key Responsibilities: Strategic Planning: Develops and implements regional marketing plans to align with overall business objectives and sales goals. Campaign Execution: Manages the execution of marketing campaigns, including event planning, content creation, and digital marketing efforts. Sales Collaboration: Works closely with sales teams to understand regional needs and tailor marketing strategies to support their efforts. Budget Management: Oversees and manages regional marketing budgets, ensuring efficient allocation of resources and maximizing ROI. Performance Analysis: Analyzes campaign performance data, identifies areas for improvement, and optimizes strategies accordingly. Relationship Building: Builds and maintains relationships with key stakeholders, including customers, partners, and industry influencers. Market Research: Conducts market research to identify trends, opportunities, and competitive landscapes in specific regions. Event Management: Organizes and participates in regional trade shows, conferences, and other events to drive engagement and generate leads. Content Creation: Creates localized content and promotional materials that resonate with the target audience in specific regions. Examples of Field Marketing Activities: Events: Organizing and participating in regional trade shows, conferences, webinars, and customer events. Promotions: Developing and executing targeted promotional campaigns, including discounts, free trials, and limited-time offers. Digital Marketing: Implementing digital marketing strategies, such as email marketing, social media campaigns, and online advertising. Content Marketing: Creating and distributing valuable content, such as blog posts, case studies, and white papers, to engage with the target audience. Relationship Building: Building relationships with key customers and partners through networking events, personal interactions, and ongoing communication Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Health insurance Schedule: Morning shift Work Location: In person
