Job Title: Fashion Design & Style Specialist – Persona Design & Styling Intelligence
Role
: Fashion Stylist – Persona Design & Styling Intelligence
Location
: Noida (Delhi NCR)
Experience
: 3-4 years
Eligibility
: UG/PG NIFT/Pearl Academy
CTC
: As per market standards
Role Overview
You will lead the
Styling & Persona Development
function — refining, curating, and visualizing style identities for our AI engine.Your insights will directly influence how SocioShop recommends outfits, looks, and style inspirations to millions of users.
Key Responsibilities
1. Style Curation & Outfit Creation
- Create complete looks across apparel, footwear, and accessories for various body types, occasions, and style personas.
- Build style guides, moodboards, and outfit recommendations aligned with Gen Z and young-adult fashion trends.
2. Trend Research & Insights
Track latest fashion trends across global runways, Instagram, TikTok, and influencer culture- .Provide weekly insights to improve the AI’s fashion understanding and recommendation patterns
.
3. Data Annotation for AI Trainin
- g
Tag outfits and garments with attributes such as silhouette, fabric, aesthetic, vibe, occasion, and style categor - y.Evaluate and refine AI-generated looks by providing stylist-quality feedbac
k
.4. Wardrobe Intelligence & Style Log
- ic
Develop rules/logics for what pairs well together (fits, colors, textures, occasion-appropriatenes - s).Build “if/then” style frameworks for the AI engine to generate accurate and culturally relevant suggestio
n
s.5. Content Creation & Visual Styl
- ing
Create visual references, style boards, and curated collections to support training datas - ets.Assist in shoots or mock-styling sessions to build content for the AI libr
a
ry.6. Quality Control of AI Ou
- tput
Review AI-generated stylings for accuracy, aesthetics, and brand relev - ance.Provide corrections, alternatives, and reasoning to improve the model's style quot
i
ent.7. Collaboration with Tech & Product
- Teams
Work closely with designers, product managers, and data scientists to define styling rules and improve output qu - ality.Participate in user testing to refine the style engine’s exper
i
ence.8. User Persona Underst
- anding
Develop fashion personas based on users’ preferences, budgets, body shapes, and style aspir - ations.Tailor styling logic to improve user satisfaction and outfit success
ra
tes.Ideal Candidate
Profile· Graduate or Postgraduate in Fashion Designi
ng from NIFT/Pea
rl/BITS· Strong understan
ding of Indian body d
iv
ersity, skin un
derton
es, and urban fashion
culture.· Aesthetically sharp — able to visualize how different personas express themselves through clothing.· Famili
ar with digital fashi
on tools (Figma, Canva, Adobe Illustrator/Photoshop).· Comfortable working at the intersec
tion of fashio
n and AI.· Strong attention to detail and ability to structure creative insights systemati
cally.What You’
ll Gain· A front-row seat in shaping India’
s first AI fashion identit
y system.· Opportunity to define how personalization in fashion works for millions of users.· Collaborate with a tech-first team building the future of style intelligence.· Certificate of Contribution + long-term opportunity to l
ead the Style Intelligence
Division.📩 Interested?Drop your portfolio + CV at: bhaskar@socioshop.com or piyush@socioshop.comLet’s build the future of fashion together.
