Job Title: Social Media Executive Content Specialist Department: Marketing Location: Ajwa Road, Vadodara Reporting to: Manager Experience: 1–3 years Industries Covered: Automotive, Healthcare, Foods Job Overview: We are seeking a creative and detail-oriented Social Media Executive with strong content creation skills to manage and grow the social media presence of our multi-sector brands. The ideal candidate will also be responsible for calendar planning, coordination with cross-functional teams , and Online Reputation Management (ORM) . Key Responsibilities: Social Media Calendar Creation & Management Plan and manage monthly content calendars for each business unit (Automotive, Healthcare, Foods). Align content themes with product launches, campaigns, seasonal trends, and industry events. Ensure timely approvals and scheduling of posts. Content Creation & Copywriting Develop engaging content tailored to each vertical – e.g., product features (automotive), health awareness (healthcare), recipes & benefits (foods). Write catchy captions, ad copy, and storytelling content for reels, posts, carousels, and stories. Collaborate with designers to convert content briefs into impactful creatives. Coordination & Campaign Support Coordinate with marketing, sales, product, and creative teams to source inputs and align messaging. Ensure smooth execution of digital campaigns across platforms. Liaise with vendors, influencers, and content creators when required. Online Reputation Management (ORM) Monitor social media platforms, Google Reviews, Quora, and forums for brand mentions and user queries. Respond promptly to queries, complaints, or feedback in a professional and brand-aligned tone. Escalate critical issues to the concerned internal team for resolution and maintain closure records. Reels & Short Video Management Ideate, script, and collaborate for short-form video content including reels, behind-the-scenes, tutorials, and testimonials. Work closely with the creative team or external agencies for video editing and direction. Knowledge of Photography, Video shoot & video creation is appreciated. Analytics & Reporting Track content performance across platforms (engagement, reach, follower growth). Share weekly/monthly reports with insights and improvement suggestions. Keep track of competition and industry benchmarks. Trend Research & Innovation Stay updated with social trends, viral content, influencer activity, and platform algorithm changes. Recommend and test new content formats to maximize engagement and reach. Required Skills: Bachelor’s degree in Marketing, Media, Communications, or relevant field. 1–3 years’ experience in social media, preferably across multiple industries or agency background. Excellent writing skills in English (regional language is a plus). Familiarity with tools:Meta Business Suite, Buffer/Hootsuite, CapCut/InShot, and basic analytics tools. Strong sense of branding, visual communication, and digital storytelling.
