Facebook & Instagram Ads Expert

As a Facebook & Instagram Ads Expert at Shriram General Insurance Company Limited, your role will involve planning, creating, and managing effective advertising campaigns on Facebook and Instagram platforms. You will be responsible for audience targeting, performance optimization, analyzing campaign data, and reporting results to stakeholders. Additionally, collaborating closely with marketing and content teams to ensure alignment with broader marketing objectives will be a part of your daily activities. Key Responsibilities: - Planning, creating, and managing advertising campaigns on Facebook and Instagram - Audience targeting and segmentation for effective reach - Performance optimization to enhance campaign effectiveness - Analyzing campaign data for insights and improvements - Reporting campaign results to stakeholders - Collaborating with marketing and content teams for alignment with broader marketing objectives Qualifications Required: - Proficiency in Facebook Ads Manager and Instagram advertising tools - Experience in performance optimization, campaign analysis, and audience segmentation - Familiarity with marketing strategies, campaign tracking, and budget management - Excellent analytical and critical-thinking skills - Ability to collaborate effectively with cross-functional teams - Strong communication and reporting capabilities - Bachelor's degree in Marketing, Business, Analytics, or a related field - Experience in the insurance or financial services industry is a plus (Note: Company Description details were not provided in the Job Description),