Facebook Ads Specialist / Meta Ads Executive (Lead Generation)

Required Skills

• Proven experience in running Facebook/Meta Ads
• Strong understanding of Ad Manager, Pixel, Events Manager
• Knowledge of funnels, retargeting & custom audiences
• Good understanding of analytics & performance metrics
• Creative mindset for ad copywriting and visuals
• Strong problem-solving skills

We are looking for a Facebook Ad Campaign Executive to manage and optimise our Meta Ads campaigns. The ideal candidate must have hands-on experience with lead generation, audience targeting, Pixel setup, and analytics. You will be responsible for planning, executing, and optimizing campaigns to deliver high-quality leads and strong ROI.

Roles & Responsibilities

• Plan, create, and manage Facebook & Instagram ad campaigns
• Set up campaign objectives: lead generation, traffic, engagement, and conversions.
• Research audience interests & build custom audiences
• Handle A/B testing to improve performance
• Monitor daily performance and optimize CPC, CPL & ROAS
• Create and test ad copies, images, videos, and landing pages
• Use Meta Pixel for tracking and event optimisation.
• Prepare weekly performance reports
• Stay updated with the latest Meta Ads trends & algorithm updates

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person