Exhibition Space Sales Executive

Role Overview

The Exhibition Space Sales Executive will be responsible for generating sales of exhibition booths, sponsorships, and related event services for a major B2B Sports Exhibition. The role involves identifying potential exhibitors, building strong industry relationships, and achieving assigned sales targets through lead generation, meetings, and strategic sales efforts.

Key Responsibilities

Sales & Client Acquisition

• Sell exhibition space, sponsorship packages, and advertising opportunities.
• Identify prospective clients through market research, networking, trade directories, social platforms, and industry events.
• Develop and manage a strong sales pipeline using CRM tools.
• Conduct cold calling, email campaigns, online meetings, and in-person meetings to drive sales.
• Present event value proposition, floor plans, pricing structure, and ROI benefits.
• Negotiate terms and close deals in line with allocated targets.
• Manage booking contracts and ensure timely invoicing and payment collections.

Client Relationship Management

• Maintain regular communication with confirmed exhibitors and support their participation needs.
• Work closely with exhibitors on booth selection, branding opportunities, and promotional planning.
• Ensure high level of service and satisfaction to increase repeat participation and referrals.

Market Research & Industry Networking

• Maintain a strong understanding of industry trends, competitor events, and market dynamics.
• Build relationships with manufacturers, distributors, dealers, associations, federations, and sports councils.
• Represent the event at trade shows, conferences, networking forums, and roadshows.

Coordination & Reporting

• Coordinate internally with marketing, operations, and design teams to support exhibitor requirements.

Provide weekly sales reports, pipeline status, and market updates to management

Skills & Qualifications

• Graduate / Post Graduate in Business, Marketing, Sports Management, or related field.
• 26 years of experience in exhibition space sales, corporate sales, event sponsorship, or B2B sales.
• Strong communication, negotiation, and presentation skills.
• Ability to work under pressure and meet revenue targets.
• Strong networking skills and relationship-building ability.
• Proficient in MS Office, CRM tools, and online lead platforms.
• Experience in sports, fitness, wellness or infrastructure industry is an added advantage.

• Key Performance Indicators (KPIs)

  • Exhibition space revenue achievement.
  • Number of new exhibitor acquisitions.
  • Lead conversion rate and pipeline growth.
  • Retention and repeat booking ratio.
  Collection efficiency and contract closure timelines