Executive - Product Management Executive ( PMT) from OTC Products Background

2 - 6 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will be joining our team as a Product Executive (PMT) with a focus on OTC Products Background & FMCG Products Background for our Gurgaon location. With 2 to 3 years of experience, you will have the opportunity to work in a dynamic environment with a salary package that is best in the industry. Your responsibilities will include conducting thorough market research to identify emerging trends, customer needs, and competitive landscapes. Your ability to translate these findings into actionable insights will drive product innovation within the organization. Collaborating with stakeholders, you will provide support in product development according to desired roadmap and timelines. Developing product positioning, messaging, USPs & RTBs will be crucial in effectively communicating the product's value proposition to target audiences. You will play a key role in executing go-to-market strategies for new product launches. This will involve coordinating with cross-functional teams to ensure successful product launches, from planning to execution and post-launch analysis. Conceptualizing marketing collaterals to support sales and marketing efforts will also be part of your responsibilities. Ensuring that marketing materials effectively communicate product RTBs, benefits, and features is essential in this role. Preparing product training material for internal stakeholders & external sales team and conducting training sessions as per the training schedule will be crucial in ensuring product understanding and adoption. Monitoring and analyzing the performance of product marketing initiatives, including campaign effectiveness, lead generation, and sales conversion rates, and using data-driven insights to optimize marketing strategies and improve product performance will be part of your regular tasks. Your ability to gather feedback from customers and sales teams to understand product strengths, weaknesses, and areas for improvement will be vital. Advocating for customer needs and preferences in product development discussions will also be a key aspect of this role.,

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