Executive Media Buyer

Job Description: You will be responsible for developing, executing, and managing paid media campaigns across various platforms, with a primary focus on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Your duties will include conducting thorough keyword research, audience targeting, and competitive analysis to inform campaign strategy. Additionally, you will monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS. Key Responsibilities: - Develop, execute, and manage paid media campaigns on platforms like Google Ads and Meta Ads. - Conduct keyword research, audience targeting, and competitive analysis. - Monitor campaign performance and analyze key metrics. - Perform continuous A/B testing to optimize ad copy, creative assets, and landing pages. - Manage campaign budgets effectively for efficient allocation of funds. - Generate regular performance reports with actionable insights and recommendations. - Stay updated with the latest trends and best practices in paid media and digital marketing. - Collaborate with the creative team to develop compelling ad creatives and copy. - Implement tracking solutions like Google Tag Manager and conversion pixels. Qualification Required: - Prior experience in managing paid media campaigns, particularly on Google Ads and Meta Ads. - Strong analytical skills with the ability to interpret campaign performance data. - Knowledge of A/B testing and optimization techniques. - Familiarity with tracking solutions like Google Tag Manager. - Excellent communication and collaboration skills. (Note: The additional details about the company have been omitted as they are not relevant to the job description.),