Job
Description
Role Overview: As a Paid Media Campaign Manager at MiM-Essay, your primary responsibility will be to develop, execute, and manage paid media campaigns across various platforms, with a strong emphasis on Google Ads and Meta Ads. You will play a crucial role in optimizing campaign performance, conducting research, and collaborating with the creative team to create engaging ad content. Key Responsibilities: - Develop, execute, and manage paid media campaigns on platforms like Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). - Conduct detailed keyword research, audience targeting, and competitive analysis to drive campaign strategies. - Monitor campaign performance daily, analyzing metrics such as CTR, CPC, CPA, and ROAS. - Conduct continuous A/B testing on ad copy, creative assets, and landing pages to enhance performance. - Efficiently manage campaign budgets to achieve key performance indicators (KPIs). - Generate regular performance reports with actionable insights and recommendations for stakeholders. - Stay abreast of the latest trends, platform updates, and best practices in paid media and digital marketing. - Collaborate with the creative team to develop compelling ad creatives and copy that resonate with the target audience. - Implement tracking solutions like Google Tag Manager and conversion pixels for accurate data collection. Qualifications Required: - Proven experience in managing paid media campaigns, particularly on Google Ads and Meta Ads. - Strong analytical skills with the ability to interpret campaign performance metrics. - Knowledge of keyword research, audience targeting, and A/B testing best practices. - Experience in budget management and achieving campaign KPIs. - Familiarity with tracking solutions like Google Tag Manager and conversion pixels. (Note: The additional details about MiM-Essay and MentR-Me have been omitted as they are not directly related to the job role.) Role Overview: As a Paid Media Campaign Manager at MiM-Essay, your primary responsibility will be to develop, execute, and manage paid media campaigns across various platforms, with a strong emphasis on Google Ads and Meta Ads. You will play a crucial role in optimizing campaign performance, conducting research, and collaborating with the creative team to create engaging ad content. Key Responsibilities: - Develop, execute, and manage paid media campaigns on platforms like Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). - Conduct detailed keyword research, audience targeting, and competitive analysis to drive campaign strategies. - Monitor campaign performance daily, analyzing metrics such as CTR, CPC, CPA, and ROAS. - Conduct continuous A/B testing on ad copy, creative assets, and landing pages to enhance performance. - Efficiently manage campaign budgets to achieve key performance indicators (KPIs). - Generate regular performance reports with actionable insights and recommendations for stakeholders. - Stay abreast of the latest trends, platform updates, and best practices in paid media and digital marketing. - Collaborate with the creative team to develop compelling ad creatives and copy that resonate with the target audience. - Implement tracking solutions like Google Tag Manager and conversion pixels for accurate data collection. Qualifications Required: - Proven experience in managing paid media campaigns, particularly on Google Ads and Meta Ads. - Strong analytical skills with the ability to interpret campaign performance metrics. - Knowledge of keyword research, audience targeting, and A/B testing best practices. - Experience in budget management and achieving campaign KPIs. - Familiarity with tracking solutions like Google Tag Manager and conversion pixels. (Note: The additional details about MiM-Essay and MentR-Me have been omitted as they are not directly related to the job role.)
