EXECUTIVE I - SALES ENGG - ADMIXTURES

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of Admixtures products in project sales segments in defined geography through lead identification, co-ordination for site sampling, Lead conversion and co-ordination for product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives.

Business Responsibility Areas

Business objectives

• Identify, index and review market potential for Admixtures products in Project Sales (Geography and Key Accounts)
• Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
• Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers
• Coordinate with Concrete Technologist to conduct trials in time or troubleshoot issues on sites.
• Commercial negotiations with decision makers to clinch orders.
• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site
• Coordinate with supply chain to ensure timely delivery on site.
• Ensuring timely collection of payments from distributor.

Technical Assistance

• Provide technical assistance pre and post sales at the project sites related to Admixtures products
• Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence.

Market Development

• Detailed competition mapping and awareness of their progress on a site to site basis.
• Identify and engage with set of medium to large RMCs, consultants etc. for the purpose of market expansion and upgradation
• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance
• Brief about products and systems with Specifiers and Consultants to generate business.

Training

• Identify and support RMCs and clients on practical application of Admixture products at regular intervals
• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators.

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives