Executive-Email marketing

8 - 12 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As an experienced Email Marketing Executive in the B2B Services Industry, you will be responsible for the following: - Minimum 8-9 years of experience in email marketing, specifically in B2B Services Industry with Global exposure. - Hands-on experience in activation and nurturing programs, managing large databases, profiling, and segmentation. - Knowledge of CDO setup and Program Builder. - Prior experience in creating Advanced Campaigns including A/B Testing, designing multi-channel & Cross-channel campaigns, and event-triggered recurring campaigns. - Strong analytical and quantitative skills, proficient in using SQL/Excel for data manipulation and high-level analysis. - Fair understanding of HTML, CSS, JavaScript/Jquery. - Track and analyze email marketing campaigns for key metrics and own business metrics such as lead generation and account nurturing. - Utilize statistical analysis and past campaign behavioral responses to create email campaigns, optimize lists, segmentation, and continually improve campaign effectiveness. - Manage the technology to scale email marketing programs and enhance effectiveness. - Professional experience in a corporate environment. MUST HAVE: - Hands-on experience with platforms like Eloqua, Marketo, etc. (Preferably Eloqua). Qualification Required: - Bachelor's degree. If you have the required experience and skills in email marketing, along with proficiency in using analytical tools and platforms like Eloqua, this role as an Email Marketing Executive in the B2B Services Industry could be a great fit for you. As an experienced Email Marketing Executive in the B2B Services Industry, you will be responsible for the following: - Minimum 8-9 years of experience in email marketing, specifically in B2B Services Industry with Global exposure. - Hands-on experience in activation and nurturing programs, managing large databases, profiling, and segmentation. - Knowledge of CDO setup and Program Builder. - Prior experience in creating Advanced Campaigns including A/B Testing, designing multi-channel & Cross-channel campaigns, and event-triggered recurring campaigns. - Strong analytical and quantitative skills, proficient in using SQL/Excel for data manipulation and high-level analysis. - Fair understanding of HTML, CSS, JavaScript/Jquery. - Track and analyze email marketing campaigns for key metrics and own business metrics such as lead generation and account nurturing. - Utilize statistical analysis and past campaign behavioral responses to create email campaigns, optimize lists, segmentation, and continually improve campaign effectiveness. - Manage the technology to scale email marketing programs and enhance effectiveness. - Professional experience in a corporate environment. MUST HAVE: - Hands-on experience with platforms like Eloqua, Marketo, etc. (Preferably Eloqua). Qualification Required: - Bachelor's degree. If you have the required experience and skills in email marketing, along with proficiency in using analytical tools and platforms like Eloqua, this role as an Email Marketing Executive in the B2B Services Industry could be a great fit for you.

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