Engagement Lead

As an Engagement Lead at Shiprocket, you will be part of a team dedicated to simplifying e-Commerce and making it more accessible and trustworthy. Shiprocket empowers e-Commerce sellers with AI-driven technology and reliable services, covering conversion, order fulfillment, shipping, buyer communication, returns management, and more. By leveraging data, workflows, and supply chains at scale, we equip sellers with the tools they need to deliver exceptional customer experiences. Working at Shiprocket means embodying our core success traits that define our culture and guide us towards achieving excellence and becoming a Great Place to Win. These traits include embracing true innovation by working within constraints, prioritizing speed, being ruthlessly frugal for growth, practicing direct and honest communication, understanding that we are a sports team working towards victory, and above all, obsessing over our customers. As a CLM Lead, you will play a crucial role in developing and implementing a comprehensive customer lifecycle marketing strategy aimed at maximizing customer lifetime value and fostering long-term growth. Your responsibilities will involve utilizing a data-driven approach to enhance customer journeys, customize experiences, and cultivate strong customer relationships. Key Responsibilities: - Develop and implement a holistic customer lifecycle marketing strategy across various channels such as email, push notifications, in-app messages, SMS, and social media. - Create, optimize, and automate customer journeys using marketing automation platforms. - Personalize customer experiences based on individual behavior, preferences, and purchase history. - Conduct A/B testing and experiments to refine campaign performance and identify areas for enhancement. - Analyze customer data to identify key segments, predict churn risk, and discover opportunities for cross-selling and upselling. - Monitor crucial metrics like customer lifetime value, churn rate, and customer acquisition cost, while reporting on campaign effectiveness. - Collaborate closely with product, engineering, and customer success teams to ensure a seamless customer experience. - Stay updated on the latest trends in customer lifecycle marketing and emerging technologies. Preferred Skills & Qualifications: - 2+ years of experience in customer lifecycle marketing, with at least 4 years in growth or marketing roles. - Proficiency in customer journey mapping and user experience principles. - Familiarity with marketing automation platforms. - Strong analytical and problem-solving abilities to derive actionable insights from data. - Excellent communication, collaboration, and presentation skills. - A growth mindset with a keen willingness to learn and adapt to new challenges. - Bachelor's degree in Marketing, Business, or a related field. Bonus Points: - Experience with AI-powered personalization and recommendation engines. - Previous exposure to a fast-paced, high-growth startup environment.,