Email & SMS Marketing Manager

TL;DR:

Role type:

Salary range:

What you'll be doing:

• Channel ownership:

  Email and SMS are yours. You'll build the strategy, write (or brief) the creative, set up the automations, and watch the metrics.

• Segmentation sorcery:

  You'll slice our customer database so that the person who has just discovered us receives a different message than our two-year subscribers.

• Test, learn, optimise, repeat:

  You'll constantly experiment, analyse what worked, and make each campaign smarter than the last.

• Lifecycle thinking:

  Map the full customer journey and build campaigns that move people from first purchase to repeat buyer to brand advocate.

• List health keeper:

  Grow the database and maintain its health. Monitor deliverability, manage unsubscribes, and build relationships, not just blast messages.

• CRM detective work

  : Dig into Klaviyo, GA4, and Shopify to understand what makes our customers tick.

Who you are:

• Retention obsessed:

  You believe keeping a customer beats finding a new one, and you know how to prove it with LTV metrics.

• Data-driven storyteller:

  You spot insights in dashboards and turn them into campaigns that resonate.

• Tool-savvy operator:

  You've lived in Klaviyo or similar platforms (Attentive, Braze, Iterable) and can build complex flows without breaking a sweat. You're also comfortable using GA4 and Shopify.

• Test-and-learn mentality:

  If the data says your subject line didn't work, you try something better. You're curious, not defensive.

• Project juggler:

  Manage multiple campaigns, keep stakeholders updated, and still analyse last week's performance.

• Customer-centric:

  You know behind every email is a real person. Your campaigns feel helpful, not spammy.

Bonus points if you have:

• Experience in DTC beauty, wellness, or personal care brands
• Worked with subscription platforms like Recharge
• Partnered with e-commerce teams on site optimisation
• Built loyalty or referral programs through email/SMS
• Get excited when you see a really good abandoned cart email

Application process:

• Discovery call - to understand your motivations
• Technical task & discussion - to evaluate your key skills for this role.
• Final interview with client

Growthbuddy benefits:

• Freedom to work remotely from anywhere in India
• 28 days of annual leave (including your local public holidays)
• Health and well-being allowance
• Annual learning and development allowance
• Remote work setup allowance
• Monthly 1:1 career coaching sessions