Email Marketing Executive

0 years

2 Lacs

Posted:2 days ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Strategy & Planning
  • Collaborate to create email strategies aligned with business goals.
  • Manage campaign calendar.
  • Segment audiences for targeted messaging.
  • Set KPIs like open rate, CTR, conversion, and ROI.
  • Content & Design
  • Craft clear, persuasive copy and CTAs.
  • Design mobile-friendly email templates.
  • Maintain brand consistency.
  • Execution & Automation
  • Use ESP platforms to deploy campaigns.
  • Run A/B tests to optimize emails.
  • Set up automated workflows (welcome series, cart reminders, re-engagement).
  • Keep subscriber lists clean and updated.
  • Analysis & Optimization
  • Track deliverability, engagement, and conversion metrics.
  • Report performance with actionable insights.
  • Continuously improve campaigns based on data.
  • Compliance & Deliverability
  • Follow GDPR and CAN-SPAM rules, including consent and opt-outs.
  • Manage SPF, DKIM, DMARC to ensure inbox delivery and sender reputation.

Job Types: Full-time, Permanent, Fresher

Pay: ₹22,000.00 - ₹23,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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