Email Marketing Executive

Job Title: Email Marketing Executive
Location: Panchkula
Department: Marketing / Digital Marketing
Experience Required: 6 Months – 1.5 Years (Email Marketing / Digital Campaigns)
Office Timing: 1:30 PM – 10:00 PM (Work from Office)

Key Responsibilities:

• Plan and execute email marketing campaigns to promote products, services, or events.
• Create engaging email content, subject lines, and call-to-actions.
• Manage and segment email lists to target the right audience.
• Monitor campaign performance (open rates, CTR, bounce rate, conversions).
• Conduct A/B testing to improve subject lines, templates, and content.
• Work with Business Development team to generate and nurture leads.
• Ensure compliance with email marketing laws and best practices (CAN-SPAM, GDPR).
• Optimize email campaigns for deliverability and engagement.
• Coordinate with design/content team for attractive email templates.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• Hands-on experience with email marketing tools (Mailchimp, HubSpot, Sendinblue, etc.).
• Good knowledge of lead generation, segmentation, and automation.
• Strong writing and communication skills.
• Analytical mindset with the ability to interpret campaign data.
• Basic knowledge of HTML/CSS for email templates (preferred but not mandatory).

Key Skills:

• Email Campaign Management
• Marketing Automation
• Lead Generation & Nurturing
• Copywriting & Content Creation
• Data Analysis & Reporting
• A/B Testing

What We Offer:

• Opportunity to work on global campaigns.
• Learning and growth in digital marketing tools.
• Competitive salary and performance-based incentives.
• Friendly and collaborative work environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Language:

• English (Preferred)

Work Location: In person