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Email Marketing Executive

Email Marketing Executive

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Wgbl India

0 - 3 years

10 - 15 Lacs

mumbai

Posted:18 hours ago| Platform:

Apply

Skills Required

google analytics legal compliance email marketing hp data protector project management analytical customer retention html management crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Develop Strategy and Calendar:

Collaborate with the wider marketing team to define the overall email strategy, aligning it with key business objectives (e.g., lead generation, customer retention). Create and manage the

email marketing calendar

for all campaigns, including newsletters, promotions, and automated sequences.

Audience Segmentation:

Define, build, and maintain

target audience segments

based on demographics, purchase history, behavior, and preferences to ensure messaging is relevant and highly targeted.

Goal Setting:

Set measurable

Key Performance Indicators (KPIs)

such as open rate, click-through rate (CTR), conversion rate, and Return on Investment (ROI) for all campaigns.

2. Content Creation and Design

Copywriting:

Write clear, persuasive, and error-free copy for

subject lines

, preheader text, email body content, and compelling

Calls-to-Action (CTAs)

to maximize opens and clicks.

Email Design and Templates:

Create or manage the design of

visually appealing, mobile-responsive

email templates using an Email Service Provider (ESP) or basic

HTML/CSS

Brand Consistency:

Ensure all email creatives and messaging are consistent with the companys brand guidelines, style, and tone of voice.

3. Campaign Execution and Automation

Platform Management:

Build, configure, and deploy email campaigns using an

Email Service Provider (ESP)

such as Mailchimp, HubSpot, or Klaviyo.

A/B Testing:

Design and execute split tests on critical elements (e.g., subject

lines, send times, content blocks, CTAs) and use the results to optimize future sends.

Marketing Automation:

Set up and manage automated email workflows, or

drip campaigns

, for the customer lifecycle, including:

Welcome and onboarding series for new subscribers.

Abandoned cart and browse abandonment reminders.

Post-purchase follow-ups and re-engagement campaigns.

List Hygiene:

Maintain the health and accuracy of the subscriber database by regularly cleaning lists, processing opt-outs, and managing bounces.

4. Analysis, Reporting, and Optimization

Track Key Metrics:

Monitor real-time and post-campaign performance across all key metrics:

Deliverability:

Bounce rate, spam complaint rate, and sender reputation.

Engagement:

Open Rate (target: 20-25%), Click-Through Rate (target: 2-5%), and Click-to-Open Rate (CTO).

Conversion:

Conversion Rate (target: 1-3%) and revenue attribution.

Performance Reporting:

Generate detailed reports and present data-driven

insights and actionable recommendations

to stakeholders on campaign ROI and subscriber behavior.

Optimization:

Continuously refine the email strategy based on analytical findings and test results to improve engagement and conversion rates.

5. Compliance and Deliverability

Legal Compliance:

Ensure all campaigns strictly adhere to international email marketing regulations, including the

GDPR

(General Data Protection Regulation) and the

CAN-SPAM Act

, particularly concerning obtaining consent and providing clear opt-out options.

Deliverability Management:

Monitor technical elements like SPF, DKIM, and DMARC to maintain a high sender reputation and ensure emails land in the inbox, not the spam folder.

Key Skills and Qualifications

Skill Category Examples

Technical Skills

Proficiency in Email Service Providers (e.g., HubSpot, Klaviyo), basic

HTML/CSS

for email customization, Google Analytics,

and CRM systems (e.g., Salesforce).

Soft Skills

Excellent

written communication

and copywriting, strong attention to detail, analytical thinking, creativity, and project management abilities.

Foundational Knowledge

Understanding of A/B testing, audience segmentation, customer lifecycle marketing, and regulatory compliance.

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Email Marketing Executive

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Develop Strategy and Calendar:

email marketing calendar

Audience Segmentation:

target audience segments

Goal Setting:

Key Performance Indicators (KPIs)

2. Content Creation and Design

Copywriting:

subject lines

Calls-to-Action (CTAs)

Email Design and Templates:

visually appealing, mobile-responsive

HTML/CSS

Brand Consistency:

3. Campaign Execution and Automation

Platform Management:

Email Service Provider (ESP)

A/B Testing:

Marketing Automation:

drip campaigns

List Hygiene:

4. Analysis, Reporting, and Optimization

Track Key Metrics:

Deliverability:

Engagement:

Conversion:

Performance Reporting:

insights and actionable recommendations

Optimization:

5. Compliance and Deliverability

Legal Compliance:

GDPR

CAN-SPAM Act

Deliverability Management:

Key Skills and Qualifications

Technical Skills

HTML/CSS

Soft Skills

written communication

Foundational Knowledge

More Jobs at Wgbl India