Email Marketing Executive

Job Title: Email Marketing Executive

Location: Mohali-On site
Job Type: Full-Time
Experience: 2+ years preferred
Industry: Web & Mobile App Development
Key Responsibilities:

• Plan and execute B2B email marketing campaigns to promote web and mobile app development services.
• Build and manage email marketing lists, including segmentation based on user behavior, industry, or technology interests.
• Design and write compelling email content (subject lines, body copy, CTAs) that aligns with company goals.
• Work with design and content teams to create visually appealing email templates and automation workflows.
• Monitor campaign performance using tools like Mailchimp, HubSpot, or similar platforms.
• A/B test email subject lines, content, and send times for maximum engagement.
• Analyze campaign performance metrics (open rates, CTR, conversion rates, etc.) and generate reports for internal stakeholders.
• Ensure all campaigns comply with email regulations (GDPR, CAN-SPAM, etc.).
• Collaborate with the sales team to align email campaigns with lead generation goals and client outreach.
• Stay updated on email marketing trends, tools, and best practices, especially in the tech and SaaS industries.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in email marketing, preferably in a tech or digital services company.
• Strong understanding of email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, etc.).
• Experience with CRM systems and email automation tools.
• Excellent written communication skills with a strong attention to detail.
• Knowledge of web development and mobile app development services is a strong plus.
• Familiarity with lead generation strategies and customer journey mapping.
• Data-driven mindset with experience in analyzing and reporting on campaign performance.

Nice to Have:

• Experience in B2B tech marketing or agency environment.
• Knowledge of HTML/CSS for email formatting.
• Basic graphic design skills using Canva, Adobe XD, or similar tools.
• Familiarity with SEO and content marketing.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Food provided

Application Question(s):

• Availability for Face to Face interview in Mohali??

Language:

• English (Required)

Work Location: In person