Email Marketing Executive

As an Email Marketing Executive, you will play a crucial role in planning, creating, and executing email marketing campaigns to drive engagement, retention, and conversions. Your responsibilities will include: - Developing and executing targeted email marketing campaigns to promote products, services, or events. - Creating engaging email content, such as subject lines, body copy, and CTAs. - Segmenting email lists based on customer behavior, preferences, and demographics. - A/B testing email campaigns to optimize open rates, click-through rates, and conversions. - Monitoring and analyzing campaign performance metrics and generating reports. - Ensuring emails are mobile-friendly and comply with industry regulations (e.g., GDPR, CAN-SPAM). - Collaborating with the design team to create visually appealing email templates. - Maintaining and cleaning email databases for improved deliverability. - Staying updated on email marketing trends, tools, and best practices. Qualifications required for this role include: - Bachelor's degree in Marketing, Communications, or a related field. - 1-3 years of experience in email marketing or digital marketing. - Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo). - Strong understanding of email automation, personalization, and segmentation. - Knowledge of HTML/CSS for email design is a plus. - Experience with analytics tools like Google Analytics and email performance tracking. - Excellent written and verbal communication skills. - Strong attention to detail and ability to multitask.,